The U.S. Men’s National Team may be out of the 2026 FIFA World Cup after a 4-1 Round of 16 loss to Belgium, but American interest in soccer has never been higher.
Fox’s broadcast of the United States vs. Belgium attracted an average of 33.1 million viewers, making it the most-watched soccer telecast in U.S. history. The tournament has also produced record audiences for several other matches, highlighting soccer’s growing popularity across the country.
The World Cup, co-hosted by the United States, Canada, and Mexico, has filled stadiums with passionate fans from around the globe and generated unprecedented engagement both in person and on television. Even non-U.S. matches have posted massive American audiences, underscoring the sport’s expanding reach.
Another emerging trend is the increasing number of English-speaking fans choosing Spanish-language broadcasts on Telemundo, drawn by the energetic commentary and immersive viewing experience.
With the tournament entering the quarterfinal stage, soccer has firmly established itself as one of the biggest sporting events in America this summer, setting new benchmarks for television ratings and fan engagement.
